What Is Your Author & Book Brand?

Posted at 10:03am on 21st November 2014

Have you ever thought, as a reader, about what attracts you to certain books, or particular authors?  What makes you go for one rather than another?  Is it the book cover?  The price of the product?  The publisher’s marketing ploy?  The author’s nationality?

Somehow, I doubt it.  Almost certainly, it will be because of the author’s brand.


So what is a ‘brand’?  In terms of supermarkets and chain-stores, food and clothing, it could be defined as a trademark.  In that case, a logo would portray the company’s or product’s brand.  It tells the customer what to expect: a style, or quality, or taste that makes it stand out from the rest. 


But what if you’re an author, and a new one at that?  In order to attract readers, you’re going to have to develop a style that’s unique to you.  What image do you want to portray to your readers?  How will they know you and the books you write?  What marks you out from the crowd?  What is your brand?

I think I settled on mine long ago, without even realising it.  Having survived fifteen years married to a man whose sexual affairs with other women nearly broke my heart, followed by six years as a single parent when the marriage did come to an end, I knew, instinctively, what I wanted to convey to readers of my first two books.  The first, titled The Tug of Two Loves, was about commitment and forgiveness.  The second, Divorced But Not Defeated, was about failure (mine) and the ultimate victory of perseverance and endurance.


So what was my brand, I hear you ask.  At some point in my life I’d come across a verse which spoke of ‘comforting others with the comfort I’d received’.  My aim, in those early books was not simply to write what, in the trade, is known as a Misery Memoir.  There was nothing self-indulgent – a ‘poor me’ ethos – about my writing.  Neither did I simply want to show that I’d survived.


My goal was to show how I’d survived.  The purpose of those two books, and the one that followed when my daughter began a thirteen year descent into drugs (Where is my Child?)  was to show others what I’d learned along the way.  My objective was to impart to my readers an understanding that in similar circumstances they, too, could survive.


Actually, it was more than that!  What I wanted them to grasp was that they, too, could experience the same comfort, help, support and encouragement that I had known.

That, then, became my brand.  Knowingly and intentionally, it defined every book I have written since.  But that, as you’ll discover in my next blog post, was not the end of the matter.

Your Comments:

Post a comment:

No HTML allowed. Web URLs will be auto-linked. Please stand by your comments; anonymous posting is permitted but not encouraged. Your email address will not be published, nor will it be distributed. Comments are moderated, and will not appear on this weblog until the editor has approved them. They may also be removed without notice or explanation.

Related Posts

My Latest Book

Picked for a Purpose

Available in paperback from my books page
Buy Your Copy

Find the Real You...

Start Now
Take a FREE
Personality Test

BBC Radio Devon Interview

Listen to me chatting to Dave Fitzgerald about my latest release, Chosen, on BBC local radio.

Recently On Twitter

@MelMenzies Wise advice which I very much advocate myself! Husbands don't have to be born in the Raj to be selfish… https://t.co/DN9LYEn8xC
tweeted by WardenGill
on 31st July at 21:48
People Pleasers: Part 1 Managing Conflicting Priorities – By Mel Menzies https://t.co/P15EUc1ihr
tweeted by MelMenzies
on 31st July at 18:48
BIRTH ORDER: Is The Youngest Child A Paragon? Or A Pain In The Neck? Does indulgent parenting play a part? Is it na… https://t.co/fmJmepgV7b
tweeted by MelMenzies
on 24th July at 21:47
Follow Me on Twitter

Who's online?