Blog: Mel's Muse

Creating Your Book Marketing Plan: Mistakes Nos 1 & 2

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Posted at 15:42pm on 24th November 2010

Going Viral: Is A Focused Strategy Possible?

I'd read about the definition and effects of a blog "Going Viral" but never thought it would happen to me! So imagine my surprise and delight when, following nigh on a month away with no input to my website, I found that it had happened in my absence!

WHAT...

Posted at 12:02pm on 9th November 2010

Mel's Online Book Club: The Catcher In The Rye: Summary Discussion

Those of you who follow Mels Online Book Club will know that for the real time Readers Group that I lead, I usually compile a list of questions as a prompt. As a result, I have become adept at doing the one thing I was brought up never to do:...

Posted at 19:32pm on 1st October 2010

1 Comment

How To Market Your Book? What Readers Really, Really Want

I know I shall be bucking the trend when I suggest that internet marketing is not the only method of selling books. Nor, dare I say, is it necessarily the best way to market your book. Especially for an aspiring author! The fact is that old-fashioned methods may work best...

Posted at 10:49am on 28th September 2010

Online Advertising Versus Column Inches To Market Your Book

Hands up if you thought writing and publishing a book was all there was to being an aspiring author. Hands up if you’ve ever said, ‘anyone can be a writer.’ Hands up if you’ve ever looked at a successful author and thought, ‘easy peasy, I could do that.’

HOW TO MARKET YOUR BOOK

You’re not alone!...

Posted at 16:01pm on 21st September 2010

How Can An Author Best Market A Book?

An interesting discussion arose on one of my LinkedIn forums about the merits of using Facebook advertising to market your book. One aspiring author shared a variety of statistics proving the ‘benefits’ of doing so, by showing the increase in ‘hits’ on his website, or ‘page views’ generated by such measures. In the end, however,...

Posted at 12:19pm on 13th September 2010

So You Want To Be A Writer? Questions & Answers

I was reading a poem titled “So you want to be a writer?” by author Charles Bukowski a while ago. It begins:

“If it doesn't come bursting out of you
in spite of everything, don't do it.”

And continues with the urge NOT to “do it” if you’re after fame or fortune, status or any...

Posted at 21:39pm on 31st August 2010

Understanding The Drama Triangle In Personal Relationships & Fictional Characters

The theory of transactional analysis is a subject of never-ending fascination - both to those who find themselves participating in the Drama Triangle, and to aspiring authors involved in writing and publishing a book! Last week I met up with the friend of a friend and, during the course of...

Posted at 11:54am on 25th August 2010

2 Comments

One Stop Shop For Aspiring Authors & Published Writers?

Whether you are an aspiring author or an established, published writer, you will need to undertake research, from time to time, in order to provide material for the books or articles you are writing. Sometimes the research material you need may be factual; sometimes you may want to understand the emotional response to a given...

Posted at 12:04pm on 17th August 2010

The Torn Veil By Gulshan Esther: Online Book Club Questions & Discussion Summary

QUESTIONS What strikes me, immediately, about the author is the sincerity and commitment she shows to her Islamic faith. Are the rituals she conforms to so very different to our own when seen through the eyes of a non-believer? She makes no complaint about her disability but has complete faith that she will be healed. Can...

Posted at 12:09pm on 6th August 2010

13 Comments

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