Blog: Mel's Muse - Related to Brand
Blogging Simplified: The What, Who, Why & How?
Posted: Saturday, 5th June 2010

What follows is based on a talk I gave to my Writers' Group, to encourage them to be brave and try a new form of writing. ;)
WHAT is a blog?
The word comes from an abbreviation of weblog, and began as a form of online journaling.
WHO can blog?
Well, anyone, of course! Social media such as Twitter, Facebook or even LinkedIn may be better suited to the Extrovert (quick, short, to the point, and instant connection with others). For the Introvert, gratification may come through blogging, where the solitary pursuit of toying with ideas and producing persuasive arguments, might be an end in itself.
Articles on related themes: Brand; Blogging; Article Writing & Blogging
A Personality Test: Can It Define Blog Brand, Niche & Writing Content?
Posted: Thursday, 13th May 2010
Does it ever occur to you that who you are might define not only your blog brand and niche, but also the content and style of your writing? One of my readers wrote to me recently and, as part of her e-mail, made the following statements:
- Just did the personality test on your website - I'm ESFJ - which was a bit of fun, but distracted me longer than I'd hoped!
- I far prefer having people dictate what I write than have to come up with something myself!
PERSONALITY TEST
Before we look at them point by point, I’d like to give you some general background information.
Articles on related themes: Personal Growth; Content; Brand; Blogging; Article Writing & Blogging
Using Long Tail Keywords When Optimising Your Title In Article Writing & Blogging
Posted: Friday, 9th April 2010

In my last post on article writing and blogging – the first in this mini-series - I used (with permission) the correspondence that had taken place between me and my guest blogger, Lucy Cripps. As an ex-teacher, Lucy had kindly agreed to write a guest blog for me about her experience with peer education training, in respect of teen drug abuse. When she sent the first draft she invited me to be ‘as brutal as you want’.
Articles on related themes: Article Writing & Blogging; Brand
Four Tips On Article Writing & Blogging & One New Blogger
Posted: Thursday, 8th April 2010

There are a number of basic skills in article writing and blogging, and rather than merely write another feature on each of them, it occurs to me that it may be helpful to readers to follow the process that I recently worked through in correspondence with an online friend. Let me explain.
BLOG BRAND
Having learned, through social networking (one of my LinkedIn groups) that Lucy Cripps was once a teacher who had participated in a drugs education project, I asked her if she would be willing to write a guest blog on the topic. My reason for doing so was, unashamedly, to promote my last book, A Painful Post Mortem.
Articles on related themes: Brand; Article Writing & Blogging
Essential Blogging Advice For Beginners
Posted: Thursday, 23rd October 2008

There may be those, as I have already said, who decry blogging as adding to the ‘misinformation and ignorance’ of the ‘digitally addicted’, but without doubt blogging has become the buzz word of the internet. Whether you’re blogging for profit or simply for fun, the aim of the game is always to attract more readers to your site.
BLOGGING FOR PROFIT - OR NOT
I have been asked to speak, next month, at a London-based meeting of the CMPA – a branch of the Music Publishers’ Association – on the subject of blogging.
Bring Words of Hope - by Blogging
Posted: Thursday, 7th August 2008

Revised 26th November, 2009
The article that follows was written in August 2008 when I had been blogging for little more than three weeks. For reasons which I’ll explain later (see below) I thought it worth adding to. But first, the article as it was:
A RAY OF HOPE FOR A PERFECTIONIST
Please bear with me. I’ve been an author for more than twenty-five years, but a blogger for little more than twenty-five days. Not only that, I’m a perfectionist. At least, I’m a repentant perfectionist trying hard not to lapse.
