Dear Mel, How Can I Approach Radio Shows To Promote My Book?

Posted at 15:00pm on 6th April 2012

APOLOGIES FOR THE SMALL FONT & LACK OF IMAGES.  AM TRYING TO RECTIFY THIS.

Dear Mel,

We "met" on LinkedIn. I recently visited your website and enjoyed a few of the many things you offer. Something that struck me is the similarity of our book covers. You can see mine at www.grief-recovery.org I've written two books on grief recovery (any type of loss) and conduct on-going workshops. I've done 2 or 3 radio interviews and am thinking of doing more. What's the best way to go about it? Do you have any internet radio show that you recommend? As for speaking engagements...can you offer any tips, insights, contacts, etc.
Thank you for reading my letter. I look forward to a reply at your earliest convenience. Your help is much appreciated.

Blessings,

Paulina Rael Jaramillo

Hi Pauline,

 

Great to connect via LinkedIn; thank you for making contact with me.  You're right about the book covers, yours and mine, they are very similar.  I think, when I chose mine for A Painful Post Mortem, I felt, instinctively that the brooding darkness of the earth, above which hovered the uplifting warmth and light of the sunset, symbolised the true message of my book: look upwards.

BEREAVEMENT POEM: DEATH IS BUT A DOOR

Inspired by a real life story of hope, following bereavement, my book is a novel, which I'm told by readers, is sometimes an easier way to learn about bereavement than reading non-fiction. It also contains a bereavement poem titled Death Is But A Door, which, although my copyright, I grant free permission for use by those who are grieving the loss of a loved one, plus other poetry for the bereaved. In addition, I offer a number of articles giving practical and emotional support under the category Bereavement on my Home Page.

RADIO SHOWS TO PROMOTE YOUR BOOK

PUBLIC SPEAKING

If you have a fear of speaking in public, here's an article I've written giving five practical ways to overcome it. Again, these are readily available on my Home Page, and include Public Speaking As A Means To Enlarge My Vision parts one and two, as well as Using Visual Aids in Presentations - tips on how to prepare for a keynote address.                                                            

But I digress! You asked how to go about approaching the producers of radio shows, with a view to speaking about bereavement, and the books you've written on the subject.  Here's what I suggest.

APPROACHING RADIO SHOWS TO PROMOTE YOUR BOOK

  • Put together a one page CV to send out, listing your credentials and your books.

  • Google each radio station to find out the name of the producer and presenter.

  • Send a personal letter addressing them by name, together with your CV.

  • Tell them the sort of thing you have in mind.

  • If you can link your expertise to a topical story - such as the BBC Panorama programme (6th February, 2012) on cyber bullying / teenage suicide - so much the better.

  • Send the same CV to your local radio stations.

  • Contact Dr Gloria Horsley of Open to Hope Foundation http://www.opentohope.com/?post=teen-grief-with-dr-gloria-horsley.  I've been a guest on her internet radio show, and I know that she regularly interviews authors of grief books. 

  • Be bold.  Instead of asking if you may be a guest, offer to host a regular show.

  • Write in your local newspaper.  Again, offer to write a regular column.

  • In respect of speaking engagements, contact your local Mother's Union, Probus, Round Table, schools and any other organisations you can think of.  As above, send them your CV.

Hope this has been of help, and I wish you well. I'm sure that what you have to offer will be greatly appreciated by those who have lost loved ones.

Mel

Note: Mel Menzies accepts no responsibility for the validity of claims made by readers of her blog writing to Dear Mel. 

Author of a number of books, one a No 4 Bestseller, Mel Menzies is also an experienced Speaker at live events, as well as on Radio and TV. Book her here for your event.

All proceeds from Mel’s latest novel, A Painful Post Mortem, are for charities benefiting children worldwide. Buy a copy here and help raise cash for children like Rachel, who, at 13 is mother to 6 kids orphaned by AIDS, or this project, drug-proofing teenagers in the UK

 

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