Ray's Blog: September 2010

How To Market Your Book? What Readers Really, Really Want

I know I shall be bucking the trend when I suggest that internet marketing is not the only method of selling books. Nor, dare I say, is it necessarily the best way to market your book. Especially for an aspiring author! The fact is that old-fashioned methods may work best...

Posted at 10:49am on 28th September 2010

Online Advertising Versus Column Inches To Market Your Book

Hands up if you thought writing and publishing a book was all there was to being an aspiring author. Hands up if you’ve ever said, ‘anyone can be a writer.’ Hands up if you’ve ever looked at a successful author and thought, ‘easy peasy, I could do that.’

HOW TO MARKET YOUR BOOK

You’re not alone!...

Posted at 16:01pm on 21st September 2010

How Can An Author Best Market A Book?

An interesting discussion arose on one of my LinkedIn forums about the merits of using Facebook advertising to market your book. One aspiring author shared a variety of statistics proving the ‘benefits’ of doing so, by showing the increase in ‘hits’ on his website, or ‘page views’ generated by such measures. In the end, however,...

Posted at 12:19pm on 13th September 2010